I always know I've got a product winner when my husband asks for more of something. This one he had me order in bulk. He still gets a nice lather but leaves out most of the chemicals ordinary shaving creams contain (which are actually quite shocking from Parabens to SLS, PEG to Propane). This one contains Denat Alcohol but hopefully someday it won't. Until we find something purer, for shaving creams, we'll use this one.